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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/cef53209-dba5-41a0-a46e-32e7e17f967c/RB+singapore.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/5a6e0445-52f5-4244-be92-beb3761d3609/005+KAM+Neon+sign.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/fb6a8900-694c-428b-a1df-d25de95ca762/001+KAM+logo+blk.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/77f14b54-7998-463e-b727-014c758f4982/004+KAM+cup+concept.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/3ba80954-5152-4ddc-933c-5a61cb0a6952/003+KAM+embossed+pattern.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/2340c3f0-94d1-452c-9559-7556725be85d/006+KAM+IG+phone.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/572a229f-bb73-4339-b79c-f5206caa6b56/002+KAM+Biz+card.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/486e8a05-cd79-48c4-8970-3c11a52de27b/008+FK+rewards+card.png Work - Make it stand out Special FK RESERVE membership cards gave the brand’s true evangelist first dibs on exclusive new flavors and collab desserts. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/10e9e81f-e6dc-4f22-8df7-cf0af3b13ac9/010+FK+Bars+Packaging.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/cb9c9bcb-0908-4991-acb7-5a8a6213c233/006+FK+Festival+cart.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/4a22a7f4-47d4-4b14-8033-7cc41ec7981b/003+FK+Cover_001.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/428e8327-98b6-4e5c-928f-a1bba3a7f53b/FK+logo+cover_400x400.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/e6d63e5b-3c06-4983-b533-d172b6799a85/002+FK+Kevin+logo.jpg Work - Make it stand out Kevin remained as a bold silhouette to house their new moniker, “FK.” https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/30216bd0-b658-4622-8aa1-c81279977dd7/009+FK+LCD+Menu.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/05791789-d637-4ee5-a871-1fe34c9314fb/003+FK+TRUCK.jpg Work - Make it stand out I chose a bright red, electric blue and cream as the color palette. The combination screamed retro American, but the boldness and scale of the elements also gave it a loud confidence akin to streetwear. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/de0343a9-dd8a-4939-a6a8-cf7bbc65bd08/OLD+FK+truck.jpg Work - Make it stand out The original FROZEN KUHSTERD truck and branding. Working with PLINTH AGENCY, the brand agreed to change the name to FK Frozen Custard, to make it less generic than the phonetic spelling of “FROZEN CUSTARD” https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/75a1bd86-4d42-4a9f-af52-64289bc64fe4/007+FK+tees+v1.jpg Work - Make it stand out Staff uniforms for the truck and catering. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/807ab029-d8eb-43b8-a614-967c35524a30/FK%2Bsticker%2Brewards.png Work - Make it stand out This sticker sheet was a popular reward tier for the crowdfunding campaign. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/21c41c4d-35c2-462f-887e-a9ddc9a61168/001+FK+Window+Logo.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/c4924107-627b-42db-b691-163b50d3b4ec/011+FK+Launch+Banner.jpg Work - Make it stand out The rebrand unveiling came with the launch of FK’s crowdfunding campaign. I made sure to carry the aesthetic throughout the marketing assets of the campaign. The Kickstarter Campaign was successful in raising $37k for their new scoop shop. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/f1aacdbf-4aea-41aa-815c-ef3532eb903c/IMG_6090.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/339a1a64-6da8-48d2-98db-5ef6a36777e7/IMG_6094.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/8743b282-fcbb-4c3e-9f67-f8afffd63f74/AC+Pint.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/da1d638f-a41b-4762-9e03-7ee26057dad1/SFAC%2BB_W.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/18f6dadd-0270-4f8d-9628-78d4ddab5b79/AC+OAKLAND+logo+cover_400x400.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/6f7d643d-a92e-4cc3-8c76-b6df985b3baf/IMG_6097.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/87b1cb01-0d07-4470-9fe8-f829c64f0f23/AC+Staff+Shirt.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/b5043d46-fca8-486b-be80-481cf166ffde/AC+Oakland+Window.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/bf151cb3-9347-40e7-993f-817d24782863/AC+Sub+Logos.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/0c06aaad-f4a2-4cc0-9ecb-fbe892b6fa59/AC+TOV+Shirt.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/70fe8f49-9035-4332-a3da-889ebfeef9d6/pchang-5-3311121181-O.0.0.1411759352.0.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/6fd170ea-9383-4300-b075-155a321b2a85/IMG_6089.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/b6113b79-5138-4047-bf09-eadbae771e9b/UND+SupSam+stage+lineup.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/d62bd846-1aef-4ac1-ab41-a09689ce1617/UND+7.20_profile.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/c8225d8c-4017-4ba3-90e8-3d06a89c31a8/UND+Joycelyn+Flyer+Iphone.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/e46758e4-ca3c-485b-a665-1b92b22033ee/UND+SupSam+stage.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/0483d24e-aeeb-446a-8533-dca28d6cec18/UND+SupSam+5+dolla.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/11c6afa9-1ef6-4682-a764-6e3e56999873/UND+Joycelyn+wayfinding.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/59f20057-1ed3-493e-949f-74eea0d72e42/UND+Crawl+IG+post_01.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/6e15abbd-fb1f-421b-b17f-053d5f6ab725/UND+Crawl+Crew+shirts.png Work - Make it stand out Teamwork makes the dream work. Make it Mariko and the UNDISCOVERED team do an amazing job at putting on such polished public events. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/e80c056d-1c67-43ed-9f92-9d838d941926/UND+Crawl+IG+post_02.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/175b81cb-8ef4-4ddd-9e9d-a060511e9aef/UND+2021+Enamel+Pin+Mockup.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/19d87f55-d9a4-4181-81f3-41e304d1d657/UND+SupSam+hand+fan.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/da870267-95ea-43e0-86a9-a2debd04667f/UNDSCVRD+logo+cover_400x400.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/03445dc9-4803-4299-b0f3-04b31641ace4/UND+Joycelyn+stage.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/a6e87dfb-67f6-48f8-92b1-42f99873a265/UND+Crawl+logo.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/c0e86e20-b6a9-478a-8e31-5a31d742b3a5/UND+SupSam+subway+poster.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/3cb25b42-66f1-496e-8c7e-0cf3faccdf5f/UND+Joycelyn+Performers+Iphone.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/ceb98dbf-6b3c-4738-8aef-7d7e9842e28a/UND+Crawl+Save+Date.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/0db7b863-fd63-413b-8839-0593230eb719/KL+COIN+mock_1200x1200.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/c63b3d9f-5a2f-4115-a6fa-a76ca1688f7a/UND+Joycelyn+bus+ad.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/2c215a36-7479-4817-9d77-e64927682b30/UND+SupSam+sq+pin.pg.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/3354cba4-453a-43a1-9b24-095ec6be4ce3/UND+2021+Web+Email+cover_1920x1080.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/e42b1690-97f1-4e1d-9a0b-bb1c58a96a40/UND+Joycelyn+flyers.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/2ac6895d-7350-442d-b97a-8e1bde75c7e9/UND+Crawl+Passpoprt.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/5d2c2790-bfec-4ace-a386-8f9c0629d737/ROSSI+Yei+Love+Board.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/e2eb3bed-9b88-407c-affa-cfa1ffb7924e/ROSSI+Floor+Is+Lava+Board.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/8e5e794e-772f-472a-adaf-6a9056db9ff1/ROSSI+Flow+Board.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/2aa9f31d-cccb-4442-914a-a6713ba9ed4c/ROSSI+Peace+Board.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/cc14ac4b-873a-4b62-a3f8-1c5efd7d9bef/Rossignol+logo+cover_400x400.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/8022d55c-4977-4593-95db-4a2ee3e8b912/Screen+Shot+2022-08-03+at+1.33.29+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/6e3fab78-9804-476d-b769-a681f466fdae/HIFI+brand+pattern_01.jpg Work - Make it stand out Brand pattern illustrated by Erwin Jastilanna at PLINTH AGENCY. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/ad740c9a-a596-4511-bce8-d512c25fc04d/hifi_map.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/d8210f3c-8873-400f-9e8b-330f85f89e92/HIFI+logo+cover_400x400.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/edb177c9-2420-4e0a-8723-e94957d0ce4c/HIFI+Web_02.png Work - Make it stand out Website design by PLINTH AGENCY. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/9d015520-11fd-4b13-8f43-2ed2f1b67530/HIFI+Exterior.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/6dffed75-085d-4566-8960-2188e127abad/HIFI+Sandwich+board.jpg Work - Make it stand out The brand pattern became the signature for the environmental graphics. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/c35babca-76b6-42d0-8690-156b048d2420/35340e14-22ee-45d8-8a66-76557b08165d.jpg Work - Make it stand out While the Filipino cuisine that HIFI Kitchen was known for being modern, their brand pattern felt dated. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/d0df754c-c486-41d2-886d-80b440bbed4e/HIFI+Web_01.png Work - Make it stand out Website design by PLINTH AGENCY. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/89d608f5-33ce-4ca7-9dfa-ac64ca020333/HIFI+Logo_01.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/0c44d25f-5ac5-4061-a408-5d9aa0e90c21/HIFI+outdoor+stickers.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/edca52f7-286d-48ce-a76f-5500a30f82dc/58522dca3c26289887fac02b5c760663_-united-states-california-los-angeles-county-los-angeles-westlake-beverly-boulevard-1667-hifi-kitchen-213-258-8417.jpg Work - Make it stand out HIFI’s former brand pattern used primary colors and every even spacing. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/aff21317-e2c8-4b5e-82a9-75d29e8380e4/Screen+Shot+2022-04-12+at+3.28.08+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/e6122dcf-e274-42a1-879f-457ca3819e94/KOHO+logo+cover_400x400.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/d77320b9-8116-41d0-ba59-ffaaae4bc842/KOHO+Logo+clr_1000x500.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/1fea07ba-fcdf-46c5-8828-d0000986072a/KOHO+Web+01.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/b78565c9-8e34-414f-9aa5-ec87406fb016/Koho+Blade+Sign_01.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/bdc09ca0-d3f0-43e2-b0b7-6ce217a6ac2a/KOHO+Iphone+web.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/00e7d356-6c93-4594-bbd8-74494c4a8b23/KOHO+Happicoat+concept.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/6eff9eda-083b-4a2b-a690-bd62b3c368f2/JCD+Logo+window+decal.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/909d130f-b7b7-40c3-8f8f-e2afc1f92309/JCD+web+laptop_01.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/3ad7a3b1-954e-46ab-bb94-955c99134aa7/JCD+color+logos.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/0fc93192-e973-4fae-b054-81e495e10e88/800px-009_-_ren2_-_man.svg.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/56b577cc-91b9-4001-be5e-fd1b722c7f15/JCD+logo+cover_400x400.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/b1ceaad0-8a72-4875-9a3d-dd2107342b7c/JCD+Map+sign.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/553d8cba-68cc-4575-b242-3030779567f6/p0bzmxtx.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/45ad5d5d-062c-416e-bea7-af1282cc06d7/JCD+web+iphone.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/9b3469ee-894b-477e-9a09-c315ec51028f/JFJ+Sample+Styles+02.png Work - Make it stand out We had originally planned a square format book, but due to the amount of text needed for every page, the book expanded to a traditional tall format. Shown here are test color palettes for the story. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/a2de0f34-19b6-4814-b8ce-9e62b8b1f661/JFJ+sketches+02.png Work - Make it stand out Some page development sketches. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/88931beb-3856-4b00-afb1-d93f55ec5e41/JFJ+Book+interior+01.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/0b6cf1a2-6722-4a0a-9e1d-5d01461ee1f7/JFJ+Book+interior+03.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/93a6ba80-3423-4801-8a8e-8637f2467180/JFJ+sketches+01.jpg Work - Make it stand out More development sketches Larry. In the historical photos that Dawn provided, Larry was always smoking a cigar. Albeit accurate to his life and personality, it was an element that we had to leave out of the story since it was for kids. Larry was a simple man, proud of his agricultural roots. He wasn’t someone who wore expensive suits or fancy clothes. I tried to bring the raw unfettered quality of his personality into the illustration style of the book. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/03bdb577-03f3-491b-8617-c7edfcd20d1c/JFJ+Book+poster.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/661b489e-e8f5-4eee-9ddd-03fa058040b8/JFJ+cover_400x400.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/1a22353a-712b-41e1-9aa7-6899d982edf8/JFJ+Sample+Styles+01.png Work - Make it stand out I started using a more stylized “cartoony” look for the book, but later changed to a more sketchy realistic style, given the historical tone of writing. Here are some test illustrations for young Larry. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/a95bff97-912c-4974-8cf8-28fc1c6bf47a/JFJ+Book+interior+02.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/08cfeb68-dd77-49f9-99d5-0ce18db8944b/JFJ+Book+Cover.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/b0e6f20c-514b-448c-8fb8-009dfea2ac68/JFJ+Cover+mocks.png Work - Make it stand out Some early cover designs for the book. https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/1659247063432-E1RQ2BB7CWLXIXU4HERV/GAP+logo+cover_400x400.jpg Work https://images.squarespace-cdn.com/content/v1/52e31326e4b0b4b042ea030e/1659335127854-D9KTK1CLPO6RRN1EOV22/Penguin+logo+cover_400x400.jpg Work 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