ART DIRECTION | ILLUSTRATION | CAMPAIGN DESIGN
Each year CAAM, the Center for ASIAN AMERICAN MEDIA, features a group of Asian-American storytellers, shining the light on their life and contributions to entertainment and media. I created a series of illustrated portraits of a special group of directors, writers, culinary artisans, and journalists. The portraits were used in editorial and social media content. If you want to check out all the features on the CAAM STORYTELLERS 2021, go HERE.
🚨 THE CHALLENGE
While I was working on the direction of this storytellers campaign, I was also developing the direction of CAAMFEST 2021. The CAAM team wanted to draw some subtle similarities to the look of that campaign, without looking too matchy-matchy.
💡 THE SOLUTION
To address this challenge, I used thin linear background details (similar to the CAAMFEST graphics) and paired them with unexpected organic elements. The overt collage style helped bring a dreamy and abstract feeling to the illustrations, similar to the feeling in the other campaign.
